What's a "platform"?
Very simply, a platform is the thing you have to stand on to get
heard. It’s your stage. But unlike a stage in the theater, today’s
platform is built of people. Contacts. Connections. Followers. - Michael Hyatt Platform - How to get noticed in a noisy world
So if "today's platform is built of people. Contacts. Connections. Followers." how are you going to establish a platform for your equine / equestrian business?
Answer : Through the internet.
Through Blogging, social media and an email list.
Lets take a quick look at these three key ways to establish a platform for your horse business.
Blogging is a great way to establish an online presence, grow an audience and establish yourself as an authority in the horse world. They can be linked to websites or be your own websites. You can start a blog for free with Blogger or Wordpress or you can pay for a blogging platform with eg. Typepad. It's a good idea to buy a domain name so that your blog’s address can be yourname.com rather than yourname.blogger.com.
There are loads of different social media sites, Facebook, Twitter, Linkedin, Tumblr, Pinterest, Google+ to name some of the most popular, you can't possibly be on all of them and run a horse business so chose one or two social networks that you think will work for you and put some work into them, don't try and stretch yourself too thin.
An email list will enable you to contact your customers directly with special offers etc but if you take the time to email a monthly newsletter you'll be able to offer so much more to your clients, eg. tips and advice you could also include links to some of your blog posts.