Are you using Facebook to market your equine or equestrian business?
If so, or if you're thinking about it, take a look at his article : Effective B2B Marketing on Facebook by Naomi Ruth Ganhinhin. Don't worry about the B2B (business to business) bit in the title it has lots of tips to offer anyone hoping to get business via their FB such as:
Completing all available fields
Uploading a cover photo
Highlight important posts
Feature company milestone
Keep it short and sweet
Balance your content
Pop over and take a look for yourself you'll find some interesting tips and all for free.