How to create a Facebook fan page for your equestrian / equine business

So you personally are on Facebook but is your equestrian / equine business?

Here’s how to create a Facebook fan page for your equestrian / equine business:

• From your Facebook “Home” tab (the newsfeed page), click “Pages” in the left-hand column.

• At the top right-hand corner of the tab find “+ Create a Page” and click on that button.

• Choose which type of business you have, fill out the information, and there you go you have a Facebook fan page for your equestrian / equine business.

Your horse business needs a platform

What's a "platform"?

Very simply, a platform is the thing you have to stand on to get heard. It’s your stage. But unlike a stage in the theater, today’s platform is built of people. Contacts. Connections. Followers. - Michael Hyatt  Platform - How to get noticed in a noisy world

So if "today's platform is built of people. Contacts. Connections. Followers." how are you going to establish a platform for your equine / equestrian business? 

Answer : Through the internet.
Through Blogging, social media and an email list.

Lets take a quick look at these three key ways to establish a platform for your horse business.

Blogging
Blogging is a great way to establish an online presence, grow an audience and establish yourself as an authority in the horse world. They can be linked to websites or be your own websites. You can start a blog for free with Blogger or Wordpress or you can pay for a blogging platform with eg. Typepad. It's a good idea to buy a domain name so that your blog’s address can be yourname.com rather than yourname.blogger.com.

Social Media
There are loads of different social media sites, Facebook, Twitter, Linkedin, Tumblr, Pinterest, Google+ to name some of the most popular, you can't possibly be on all of them and run a horse business so chose one or two social networks that you think will work for you and put some work into them, don't try and stretch yourself too thin.

Email list
An email list will enable you to contact your customers directly with special offers etc but if you take the time to email a monthly newsletter you'll be able to offer so much more to your clients, eg. tips and advice you could also include links to some of your blog posts.

Pinterest for your equestrian business

The top social networking sites are as follows:
Facebook (7 billion), Twitter (182 million), Pinterest (104 million), and LinkedIn (86 million).

Here are a few facts about Pinterest:
 50% of Pinterest users have children
 Almost 70% of Pinterest users are female
 Pinterest receives almost 1.5 million visitors each day
 Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined

Looks like Pinterest might be the new place to be to promote your equine / equestrian business, what do you think could it work for yours?